Business coaching, life coaching, social media coaching – it seems like there are many opportunities to invest in coaching these days, but is it worth it? Like any other business expense, investing in a coach is something that you need to give serious thought to. I have personally invested in a few different coaching packages over the last few months, not all of them successfully.
Working with the right coach will change your business in ways you never imagined. Having the accountability of someone else being part of your journey and checking in with you, holding your hand, encouraging you and stretching you is priceless – if you get it right.
All of the top athletes have coaches as do most of the big businesspeople who are successful. There seems to be a mental block in a lot of people’s heads about paying for a coach, some people think it means that you are not good enough – others don’t want someone else involved in their business.
Being an entrepreneur and running your own business is lonely, there is no getting away from this. Having someone to be accountable to can be one of the best decisions you make.
I offer social media coaching for those businesses who want to grow their online presence. This is done either as a group or one to one. I love getting on a Skype call with someone who is feeling a bit nervous about how they can grow their online business and breaking it down for them. I see social media in manageable chunks, where as a lot of people see it as one big frustrating scary thing that can be a real time suck. I love working with business owners and showing them just how simple it can be to use online modern marketing methods to grow their business, get new customers and more sales.
My advice to anyone looking to grow their business is to consider a coach but be sure to take the following into account.
Do the research, most coaches will offer complimentary calls where you can get to know each other and find out if you are a good fit.
Never feel forced into signing up for a coach, if they are not the right fit then move on and look for someone else.
Be clear about what you want to achieve from your coaching.
Be realistic about how much time you can invest in to the relationship.