Content marketing has been consistently proving itself in recent years as an efficient marketing method and is one that is adopted by more and more businesses and marketing specialists as a huge part of their marketing efforts.
So while that all sounds good enough, how does one go about creating a successful content marketing strategy? Without delving too much into it, one of the essential parts of a content marketing strategy is the content marketing editorial calendar.
Most people are tempted to start creating and sharing content and simply provide new content when inspiration hits – it might be a news story that is relevant to your business or maybe you’ve had a great idea for a new video. However this type of approach can only get you so far – content marketing is definitely an area of marketing that requires a strict strategy. Here are some of the main reasons why you should create your own content calendar before starting to create content:
If you want to get tangible results from your content marketing efforts, it is important to remember the significance of consistency. Publishing your content at completely irregular intervals is likely to put a damper on your success. With a strict content calendar in place, you will be able to stay on top of the exact dates when you are supposed to publish a new blog post, record a new podcast or create a new video, among others. Without a stricter schedule in place, it’s much more tempting to skip through creating new content when you believe you have more important things to do, for example. However with a content calendar in place (that you check regularly, of course!), you will always get enough notice to create any new content before it needs to be published.
Make sure to create a publishing schedule that you will realistically be able to keep up with and then you won’t be able to make any more excuses as to why you can’t write that new blog post this week!
One of the best things about creating new content calendars is that your team gets to spend more time together and think of ideas. It’s not only a great bonding exercise for the whole team, but you’re also more likely to think of new, exciting ideas that you might not have otherwise considered.
Coming up with all these content ideas in one sitting with the team has another benefit – it allows you to save time. This way you won’t have to spend long hours browsing and trying to come up with an idea each time you want to publish something new.
Naturally, this begs the question, what do you do when you need to write about breaking news for example? The beauty of a calendar is that it’s not set in stone, and you can always make adjustments to get the best out of your content marketing efforts. Make sure however to alert the whole team to any changes you’ve made to the calendar.
If several members of your team are part of your content creation process, than a content calendar can help save you from any mix-ups. When creating the calendar, make sure to assign each task to the desired team members and then share the content calendar with all the members of your team. This way everyone is clear on what they’re supposed to do, and when they’re supposed to get it ready by.
When you create a content calendar, you can also take the opportunity to make sure there is diversity in your content publication. This way you’ll know that you haven’t created any new infographics in a long time, or that you really should throw in a photo or a video amidst all your blog posts. The more diverse you are with your content, the more you’ll be able to keep the audience interested in you and keep them coming back for more.
Content marketing editorial calendars are essential parts of any content marketing strategy. Do you use content calendars? How have they impacted your work and success?
Written by Ioana Rosca